The branding marketing campaign intends to supply RE/MAX’s huge community with a contemporary, new look. It’s going to step by step roll out by 2023, in keeping with the corporate.
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A brand new branding marketing campaign from RE/MAX seeks to spice up the advantages of name affiliation.
The marketing campaign, “Unstoppable Begins Right here,” which the true property franchisor produced in partnership with the artistic company Camp + King, intends to supply RE/MAX’s huge community with a contemporary, new look, in keeping with an announcement the corporate launched on Feb. 23.
“RE/MAX is a really world model identified and trusted by customers worldwide,” Abby Lee, RE/MAX senior vp of promoting and communications, stated in an announcement. “Our Unstoppable marketing campaign goals to construct and keep our main model consciousness — whereas additionally making RE/MAX brokers’ lives simpler.
“The model is likely one of the largest aggressive benefits for RE/MAX brokers. Advertising and marketing retains RE/MAX prime of thoughts with homebuyers and sellers, and brokers have the instruments to ship excellent service. It’s a profitable mixture.”
The marketing campaign will embrace up to date advertising and marketing supplies, together with a refresh of RE/MAX’s consumer-facing belongings, akin to typeface, shade palettes and types. It’s going to step by step roll out by 2023, in keeping with the announcement.
That’s along with RE/MAX’s 2023 video promoting marketing campaign, graphics and RE/MAX Hustle, its new platform that permits brokers to personalize commercials.
A survey of a whole bunch of brokers in the USA and Canada, performed by RE/MAX, discovered {that a} optimistic brokerage repute is likely one of the driving forces behind an agent’s resolution to affix any explicit brokerage. Twelve p.c of respondents chosen a optimistic brokerage repute total as a main motivator to affix a brokerage.
The “Unstoppable Begins Right here” marketing campaign seeks to capitalize on and add to RE/MAX’s model recognition to assist RE/MAX brokers join with extra prospects.
“There’s a false impression on the market that actual property is a straightforward business, it takes grit and willpower — two traits of a profitable entrepreneur,” James Schwartz, RE/MAX vp of promoting, added within the assertion. “However the up to date advertising and marketing supplies intention to make one factor straightforward — a approach for homebuyers and sellers to know who we’re and what we do greatest.
“The model brings further credibility to conversations brokers have with shoppers and, in flip, the community brings the model to life within the communities they serve. Enhancements like these have helped RE/MAX keep its main place for years and construct belief with customers who’re searching for manufacturers with confidence, model and course.”
E mail Ben Verde
