Meta will create a brand new product group inside the corporate targeted on generative AI, a brand new set of machine studying methods that enable computer systems to generate textual content, draw footage, and create different media that resemble human output.

The transfer comes as large tech firms and well-capitalized startups alike race to tout advances in machine studying methods and incorporate synthetic intelligence fashions into their merchandise.

The unit will mix a number of groups throughout Meta, CEO Mark Zuckerberg stated in a Fb submit. The brand new group will probably be organized underneath present Chief Product Officer Chris Cox.

Zuckerberg stated that the crew would construct “inventive and expressive” instruments for use inside Meta’s merchandise.

“We’re exploring experiences with textual content (like chat in WhatsApp and Messenger), with pictures (like inventive Instagram filters and advert codecs), and with video and multi-modal experiences,” Zuckerberg stated. “Now we have a whole lot of foundational work to do earlier than attending to the actually futuristic experiences, however I am enthusiastic about the entire new issues we’ll construct alongside the way in which.”

For instance, massive language fashions created by OpenAI have been built-in right into a Microsoft Bing chatbot in addition to a separate chatbot referred to as ChatGPT. Google can be engaged on a chatbot named Bard.

On Monday, Snap introduced that it will combine a ChatGPT bot into its Snapchat app.

Final week, Meta introduced its personal new massive language mannequin referred to as LLaMA. Meta stated on the time that its fashions are distinguished as a result of they’re obtainable to researchers and that they’re smaller and cheaper to make use of than bigger fashions.

However the announcement was additionally an indication that Meta, which does a major quantity of analysis into synthetic intelligence, was not going to let rivals cross it by within the AI race.